
EDUCATING AND EMPOWERING RURAL GIRLS AND WOMEN FOR A SOCIALLY AND ECONOMICALLY EMPOWERED RURAL SOCIETY.
In Hindi, Pardada Pardadi means “great-grandparents.” An integral part of ancient Indian wisdom revolves around family; the value-based knowledge and education a child receives from an invested community is a crucial component of her successful transformation into an empowered adult…

OUR VISION
To establish and grow a Social enterprise for women empowerment in India that offers high-quality products and services and contributes to the general upliftment of society, specifically by generating employment for rural women and empowering them through social and financial independence.

OUR MISSION
To employ 500 women by end of 2023. To empower women through education and employability, and enable them to be self-sustainable.
OUR IMPACT

20+
years

18000+
rural families
impacted

700+
rural women
trained

₹2.09
crores income
generated

30%
increase in salaries
in last 5 years


Our oldest and wisest member, Shashi, is a confident, progressive woman. A single mother of three, she does not believe in gender roles and stereotypes, and earns a living for her family by herself. She is self-assured, financially independent, and smiles a lot! Shashi joined IVillage 16 years ago, originally part of the vocation centre at PPES and has learnt and developed a multitude of skills over the years. Working at IVillage gave her the